As all the hubbub in the media analyzing the congressional primary victory of David Brat over Eric Cantor reaches a crescendo today, I think the reason Brat won is very simple. David Brat didn’t play the game of big media buys and big money. That’s not who he is. He is a college professor in economics who is concerned with the way things are going. He tried to get the attention of the “establishment” and was unsuccessful. So he decided to take some action.
Now, he didn’t go raise a bunch of money and hire a top political operative and polling team. He found like-minded folks who agreed with his perspective and they agreed to support him. He did this over and over again. Sure, he had support from a very vocal conservative talk show host. This made sense because his basic positions were ones they supported.
The headlines about this campaign victory are misleading. He is not a darling of the Tea Party. They didn’t put their muscle behind him. In fact, they ignored the race.
What mattered here was one man who was true to his positions and talked about them every day to those who mattered – the voters. Showing that when we hear something authentic it motivates us to act. (18,000 more voters turned out for this primary than 2 years ago).
As a leader, this is a good example of the power of authenticity. People know if you are blowing smoke or speaking truthfully. Granted not all the time, but when it really matters, they understand. If there is one leadership trait you choose to guide you, I suggest it’s always be true to yourself and speak to all your constituencies with integrity, NO MATTER WHAT.