I am the type of person who has a new idea many times a day. I see possibilities for new businesses, improvements in the way things work, or opportunities that others don’t consider. Many consider this a blessing, and it is, if I remember to ask this simple question, “For the sake of what?” right after I am aware of the new idea.
I get three broad answers to this question. Mostly, I see why this idea isn’t for me. If I can find a way to offer it to someone else without strings attached, I do. The second most common answer is, “I don’t know.” Then I just let the idea drop. Infrequently, I get a very clear answer to the question that is connected to my purpose. It’s only then that I allow myself to explore the idea further.
We all have interests in many things. So many attractions, in fact, that we complain about not having enough time for doing those things we love. Maybe we can start asking this simple question whenever something new is vying for our attention.
This approach also works with business projects. The biggest business challenge isn’t too few opportunities. It’s too little discernment in which opportunities are the best for the business.
Give it a try. You will be surprised by what you find.