For the Sake of What?

I am the type of person who has a new idea many times a day. I see possibilities for new businesses, improvements in the way things work, or opportunities that others don’t consider. Many consider this a blessing, and it is, if I remember to ask this simple question, “For the sake of what?” right after I am aware of the new idea.

I get three broad answers to this question. Mostly, I see why this idea isn’t for me. If I can find a way to offer it to someone else without strings attached, I do. The second most common answer is, “I don’t know.”  Then I just let the idea drop.  Infrequently, I get a very clear answer to the question that is connected to my purpose. It’s only then that I allow myself to explore the idea further.

We all have interests in many things. So many attractions, in fact, that we complain about not having enough time for doing those things we love. Maybe we can start asking this simple question whenever something new is vying for our attention.

This approach also works with business projects. The biggest business challenge isn’t too few opportunities. It’s too little discernment in which opportunities are the best for the business.

Give it a try. You will be surprised by what you find.

Until later,


Author: Thomas White

Over the past thirty-five years, Thomas White has created and led private and public organizations that initiated breakthroughs in areas as diverse as computer software, publishing, printing, market research, leadership development and organizational change. The common ingredients in his success are simple. He looked beyond the limitations that others believed and found real solutions to needs that business leaders have. He attracted the best talent to translate these innovative solutions into practical products and services that were of high value to customers. He created cultures where people love what they do, work at their best and produce extraordinary results. In addition to his role as a business leader, Thomas has been a pioneer and inventor of technologies in the computer-networking field. He is a patent holder for innovations in business process and workflow technology. As part of his passion for educating others about the interface of human and computer systems, he was the co-author of “New Tools for New Times, The Workflow Paradigm”. He has also written articles for numerous publications. In 2001, he turned his attention from leading companies to supporting leadership teams in creating organizations of excellence. After many years of being a part of the machine of change, Thomas recognized that business is the most powerful force in the world. It has a major impact on public policy and governments everywhere. It is a key influence on how we use our resources and sets an example of the values that shape communities from local to global. He formed the consulting firm of Profoundly Simple to be a guide for exemplary leaders - leaders who wisely uses the power they are entrusted with to serve their constituencies first and themselves second; leaders who know that it is good business to treat people with respect, honor the environment and act with impeccable integrity – leaders who inspire greatness in those around them and by doing so create great organizations that are notable examples of success. Feeling the itch to get back into the game again, Thomas joined with two long time friends, to start the C-Suite Network. This network of business leaders offers an online network, events, services, and insights to its 500,000 member community. In addition, the C-Suite Network produces and distributes television and radio content to an audience of over 5M per month

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