A lesson in deliberateness


On Wednesday, as I was writing for this blog, I searched the web for references to “The Human Element”. In the Google search, I found a link to a Youtube video. I clinked on it and was transferred to a video that showed beautiful imagery and uplifting music. As I watched the video I felt comforted. Without any deliberateness, I included a link for this video at the end of the blog I was writing.

As is my practice, I asked my wife to read the blog. As she was doing so, I saw here attention sharpen and wondered what she was sensing. As she completed her visit to the blog, she looked at me and asked, “do you know who created that video?” I replied, “No.” “Well” she said, “it was produced by Dow Chemical”. She is a musician and as she was listening to the music, she had the “feeling” that there was something that was being sold by the video.

Indeed as I listened to it again, I could hear what she was feeling. They had produced a very subtle piece that had two messages. The first is that human beings are just like chemical elements. This simplification has a clear purpose when you are chemical company. The other message I found was that we the people bend the elements to serve us. There was no connection to the animate world of living things or our responsibility when we use this power.

I won’t speculate on their motives. What I can say is that once I saw the inner messages and knew they were not what I believe in, I deleted the link to the video and this lesson lingers. I can see how often I take things at face value. I let an emotional reaction guide my choice without checking in with my “whole” self to see how what I am engaging “feels”. This sets up a situation where I either make choices that I have to revise when I realize that they don’t fit with my values (like Wedensday) or more troubling, when I never see the real impact of that choice.

Well, it was a wake up call I am heeding and I am deeply grateful to my wife for her wisdom.

Until later,


Author: Thomas White

Over the past thirty-five years, Thomas White has created and led private and public organizations that initiated breakthroughs in areas as diverse as computer software, publishing, printing, market research, leadership development and organizational change. The common ingredients in his success are simple. He looked beyond the limitations that others believed and found real solutions to needs that business leaders have. He attracted the best talent to translate these innovative solutions into practical products and services that were of high value to customers. He created cultures where people love what they do, work at their best and produce extraordinary results. In addition to his role as a business leader, Thomas has been a pioneer and inventor of technologies in the computer-networking field. He is a patent holder for innovations in business process and workflow technology. As part of his passion for educating others about the interface of human and computer systems, he was the co-author of “New Tools for New Times, The Workflow Paradigm”. He has also written articles for numerous publications. In 2001, he turned his attention from leading companies to supporting leadership teams in creating organizations of excellence. After many years of being a part of the machine of change, Thomas recognized that business is the most powerful force in the world. It has a major impact on public policy and governments everywhere. It is a key influence on how we use our resources and sets an example of the values that shape communities from local to global. He formed the consulting firm of Profoundly Simple to be a guide for exemplary leaders - leaders who wisely uses the power they are entrusted with to serve their constituencies first and themselves second; leaders who know that it is good business to treat people with respect, honor the environment and act with impeccable integrity – leaders who inspire greatness in those around them and by doing so create great organizations that are notable examples of success. Feeling the itch to get back into the game again, Thomas joined with two long time friends, to start the C-Suite Network. This network of business leaders offers an online network, events, services, and insights to its 500,000 member community. In addition, the C-Suite Network produces and distributes television and radio content to an audience of over 5M per month

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