Find security in uncertain times!

This is no security on this earth. Only opportunity! – Douglas MacArthur

dreamstimeweb_1788970 4There is so much uncertainty in our world. So many things that we rely upon are in the state of change. The fuel for our cars, the food we eat, the value of our home. What can we count on? I was thinking about this concern today and was reminded of a situation in which I was working with a group of executives from a Fortune 500 company. We were looking at the year ahead and how they could best utilize the resources they have to be successful in the coming year. In the midst of the meeting, a major change occurred with one of their largest customers. This change would mean a reduction in revenue by almost 20%.

The mood of the meeting become somber. Those participating acted as if they were lost. As we talked about what had occurred, two things became apparent. The first was that signs of the pending loss of the revenue from their largest customer were visible for some time. While the leadership team had talked about this risk in their many presentations to their board, they had not really prepared for this to occur.

dreamstimeweb_1753318 2Their response of non-action we could call the ostrich effect. It is one were I don’t look at the signs that I don’t like hoping that the consequence that I am afraid of will not occur. This approach has two effects on organization.This type of surprise creates deep distrust by most of the workforce of the leadership team. This distrust is very difficult to repair. The other consequence is that the energy that must be focused on solving the impact of rapid, dramatic change could have been spent in growing the business or capitalizing on new opportunities.

The second thing that was clear is that nothing is certain in the world of business. We would like to believe that our job is secure and we can count on it continuing well into the future. The truth is that nothing is certain. Whether you work for a government agency or a large corporation or a small business, there are ample examples of organizations disappearing virtually overnight

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Rather than count on external factors to garner your security, why not look inside yourself? I suggest, that you consider yourself as a company of one person. We offer three simple steps that you can take that will help you weather any storm and prepare yourself to seize opportunities when they arise.

Step 1- Be financially deliberate. It is very difficult to do anything but react with panic if you are faced with a financial crisis such as a job loss with little or no reserves. Businesses set aside money for developing new products and safely navigating through times of change. Wouldn’t that approach also serve you? Before you use any of your resources (money, time, talent) ask yourself, “will this use serve what is important to me?”. Use this deliberateness to create a pool of reserved resources that will serve you in the time of dramatic change.

Step 2 – Invest in your product. That’s right invest in your product, which is you. Do this through ongoing education, spending time expanding your network of colleagues and being current on the innovations in your job field and business market.

Step 3 – Remember who you are. In times of rapid change, we often forget who we are and react to the situation. We suggest that before you make any decisions for change you make sure that you decisions support you purpose. Always make sure that what you do is something you can feel passion about. Finally, use your gifts and skills to their fullest. Don’t ever compromise.

This seems simple and it is. Yet so few folks follow this simple advice.j0315598 2

Now a question for you. As CEO of your own company of one, how well prepared are you for radical change? If the answer is not well, why not start your preparation today.

Until next week.


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Author: Thomas White

Over the past thirty-five years, Thomas White has created and led private and public organizations that initiated breakthroughs in areas as diverse as computer software, publishing, printing, market research, leadership development and organizational change. The common ingredients in his success are simple. He looked beyond the limitations that others believed and found real solutions to needs that business leaders have. He attracted the best talent to translate these innovative solutions into practical products and services that were of high value to customers. He created cultures where people love what they do, work at their best and produce extraordinary results. In addition to his role as a business leader, Thomas has been a pioneer and inventor of technologies in the computer-networking field. He is a patent holder for innovations in business process and workflow technology. As part of his passion for educating others about the interface of human and computer systems, he was the co-author of “New Tools for New Times, The Workflow Paradigm”. He has also written articles for numerous publications. In 2001, he turned his attention from leading companies to supporting leadership teams in creating organizations of excellence. After many years of being a part of the machine of change, Thomas recognized that business is the most powerful force in the world. It has a major impact on public policy and governments everywhere. It is a key influence on how we use our resources and sets an example of the values that shape communities from local to global. He formed the consulting firm of Profoundly Simple to be a guide for exemplary leaders - leaders who wisely uses the power they are entrusted with to serve their constituencies first and themselves second; leaders who know that it is good business to treat people with respect, honor the environment and act with impeccable integrity – leaders who inspire greatness in those around them and by doing so create great organizations that are notable examples of success. Feeling the itch to get back into the game again, Thomas joined with two long time friends, to start the C-Suite Network. This network of business leaders offers an online network, events, services, and insights to its 500,000 member community. In addition, the C-Suite Network produces and distributes television and radio content to an audience of over 5M per month

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