Many people have a wrong idea of what constitutes true happiness. It is not attained through self-gratification, but through fidelity to a worthy purpose. – Helen Keller

As I work with leaders, I find that the most important element of success is an understanding of the answer to the question, WHY? In our inner most depths, we always know when we make a decision or take an action, WHY we have chosen it.

Perhaps we choose something because we want something for ourselves. Wanting something for myself isn’t a bad thing. Often though, I will not tell others that my purpose in asking for something is to take care of my needs. I may even deny my own needs to myself or others. Then I am operating with a hidden agenda. This hidden agenda will create some level of distrust and rarely do I experience what I have chosen for myself.

Perhaps we choose something because we are reacting to something from our emotions and the real WHY is unclear.. I might be afraid of what others will say so I choose something that will not offend others or I might feel anger so I choose something that will inflict an unpleasant consequence on someone else to mitigate my pain.

Perhaps I have chosen something because I feel it is the best solution I see for the situation at hand. For it is the power of this clear WHY that inspires others and helps bring aligned action that accomplishes great things. I reminded of Martin Luther King Jr.’s wonderful “I have a dream” speech on August 8, 1965. In it, he laid out WHY this dream was important to him. This clarity of WHY has inspired millions across the globe to find their inner WHY and accomplish great things.

So today as you walk through life, in whatever role that you have chosen, I invite you, as you make decisions or take actions, to ask yourself the question, WHY? If the answer is clear watch how others respond. If the answer is unclear, stop! Find the answer and make sure when you know the answer to WHY it is something you want to continue to pursue.

Until later,


Author: Thomas White

Over the past thirty-five years, Thomas White has created and led private and public organizations that initiated breakthroughs in areas as diverse as computer software, publishing, printing, market research, leadership development and organizational change. The common ingredients in his success are simple. He looked beyond the limitations that others believed and found real solutions to needs that business leaders have. He attracted the best talent to translate these innovative solutions into practical products and services that were of high value to customers. He created cultures where people love what they do, work at their best and produce extraordinary results. In addition to his role as a business leader, Thomas has been a pioneer and inventor of technologies in the computer-networking field. He is a patent holder for innovations in business process and workflow technology. As part of his passion for educating others about the interface of human and computer systems, he was the co-author of “New Tools for New Times, The Workflow Paradigm”. He has also written articles for numerous publications. In 2001, he turned his attention from leading companies to supporting leadership teams in creating organizations of excellence. After many years of being a part of the machine of change, Thomas recognized that business is the most powerful force in the world. It has a major impact on public policy and governments everywhere. It is a key influence on how we use our resources and sets an example of the values that shape communities from local to global. He formed the consulting firm of Profoundly Simple to be a guide for exemplary leaders - leaders who wisely uses the power they are entrusted with to serve their constituencies first and themselves second; leaders who know that it is good business to treat people with respect, honor the environment and act with impeccable integrity – leaders who inspire greatness in those around them and by doing so create great organizations that are notable examples of success. Feeling the itch to get back into the game again, Thomas joined with two long time friends, to start the C-Suite Network. This network of business leaders offers an online network, events, services, and insights to its 500,000 member community. In addition, the C-Suite Network produces and distributes television and radio content to an audience of over 5M per month

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